BJP’s Big Gamble on Gen-Z Voters

Ahead of the 2029 Lok Sabha elections, BJP has started a major outreach programme targeting Gen-Z voters. Party president Nitin Navin and leaders like Tejasvi Surya are actively engaging with young voters, projecting them as nation builders rather than anti-establishment protesters.

The party aims to counter the opposition’s narrative on unemployment and paper leaks by highlighting youth as innovators and nation-makers.