Government Cracks Down on Dark Patterns: CCPA Takes Action Against 9 Digital Platforms Including Zepto, PhysicsWallah, and IndiGo

The Central Consumer Protection Authority (CCPA) has intensified its crackdown on deceptive digital practices, penalizing 9 major online platforms for utilizing 'dark patterns' such as hidden charges, unrequested donations, and automatic memberships during checkout.

Key Highlights:
- Action Against Major Platforms: CCPA penalized Zepto (₹7 lakh), PhysicsWallah (₹5 lakh), FirstCry (₹2 lakh), Anuj Jindal (₹3 lakh), and Pharmeasy, McAfee, and SpiceJet (₹1 lakh each) for practices like drip pricing and basket sneaking.
- System Modifications: Airlines like IndiGo modified their apps following complaints regarding confirm shaming, while BookMyShow was directed to remove pre-selected donations for its BookASmile initiative.
- Consumer Transparency: The government aims to protect consumer rights and enhance online market transparency by strictly enforcing the Dark Patterns Prevention and Regulation Guidelines, 2023.